It begins with understanding user needs, then moves to defining the problem, generating ideas, building tangible solutions, and finally testing those solutions with users to gather feedback and refine them.

Lettering or handlettering is a term for artfully drawing letters, instead of writing them simply. Each letter is created with attention to detail and has a unique role within a composition. Lettering is created as an image, with letters that are meant to be used in a unique configuration.
In many ways, your logo symbol is the center of your brand. It’s the central emblem of who you are, what you do, and what people will think of your company.


Organic shapes. Organic shapes are irregular and imperfect. Naturally these shapes will all be slightly different from one another. They are often curved and flowing and can seem unpredictable.
A caricature is a painting, or more usually drawing, of a person or thing in which the features and form have been distorted and exaggerated in order to mock or satirise the subject.

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